Being data-driven means making decisions solely based on data, while being data-informed involves using data as one of several factors in guiding your strategy and storytelling. Understanding this distinction is crucial for developing an approach that balances analytical insights with creativity and intuition. This balance helps ensure your message resonates authentically with your audience while still grounded in meaningful information.

Smart businesses win quietly, until it shows loudly.

Don’t panic when things don’t go well, pivot and refine.

Negotiation Doesn’t Have to be Cutthroat. Win Without Losing Your Values when you want to apply strategy to storytelling when using data.

Compete Less, Win More Business. With Red vs Blue Ocean Strategy insight, you can develop a structure for your business that is better fit to ensure you win

Your Strategy Should Never Be Done, consider the Toyota Way method of Continuous Improvement when considering the structure of your business operation.

Negotiation doesn’t have to be cutthroat. You can keep your values. Can you imagine, two people coming to the table, unknown to each other, already in agreement, but because one brings a sword instead of a handshake, now they spend 12 years to establish a deal that could’ve been resolved in five minutes.

Pretty brand but no strategy? Let’s fix that.

You don’t need a plan. You need a real strategy.

Before you build it, analyze it.