We follow a collaborative 5-phase workflow designed to deliver intentional, quality storytelling—from kickoff to final delivery. You can expect:

1) Discovery Phase, where we spend the first few days doing a deep dive into your goals, audience, and existing assets

2) Strategy and Script Phase, where we develop the narrative arc, messaging framework, and first script

3) Production Phase, where we capture and create visuals

4) Editing and Feedback Phase, where we assemble a rough cut and refine through guided revision rounds

5) Delivery and Wrap, where we deliver a final export and file hand-off

Can be completed in as short as a few weeks.

At Echo, we transform complexity into clarity through our storytelling process:

1. Discovery and technical deep-dive

2. Narrative strategy

3. Creative execution

4. Conversion integration

We partner with you to select the most relevant KPIs. That could be click-through rate, conversion rate, view-through rate, or custom business metrics. Using Meta Pixel, Google Analytics, or your preferred dashboard, we capture real-time data and translate it into clear insights. Reports are delivered on established cadence (weekly snapshots or monthly deep dives) and include:

• Performance overview vs. targets

• Trend analysis and benchmark comparisons

• Actionable recommendations for optimization