Grace Layo
CEO and Head of Marketing
Dubbed “Spielberg,” “Director of Life,” and “Midwife to Creativity,” Grace Layo is a filmmaker and marketing consultant with a deep passion for storytelling and strategy. Her journey includes business operations management, nonprofit marketing, and filmmaking. From stage-managing a 350-person conference to leading a $30,000 fundraising campaign to solving retention issues in the restaurant industry, Grace understands how to craft compelling narratives that drive results. Her work with with organizations like Applebee’s, SouthFair Community Development Center, and the Gap Church solidified her expertise in marketing strategy, leading her to pursue an MBA at Baylor University. Through many mediums, she helps businesses and creatives transform ideas into impactful, marketable realities.
Recent Successes
Upward Bound Math & Science: Increased program participation by 100% within six months through strategic recruitment and relationship-building efforts
SouthFair Community Development Corporation: Spearheaded fundraising campaign which reeled in $30,000
Applebee’s in Arlington, TX: Developed sales and service plan that generated 9.4% increase in yearly revenue of $2.5M store
Awards
Netflix x Adobe, The Great Untold Top 10 Winner
D CEO’s Capital One Impact Initiative Award
Community Development Assistant and Social Media Marketer, Top 5 Finalist Texas
Shutterspeed Film Festival, Best Director